48‑hour creative interventions for agencies where the client wants it to "be more shareable on social."
Silence.
Because everyone knows what they mean.
Nobody quite knows how to do it.
That's where Boring Brief comes in.
I turn ordinary campaigns into ideas people actually choose to share.
You'll know exactly which campaign you'll pitch.
No more overthinking or algorithm gambling.
Just a fresh perspective.
And a campaign you can confidently present to your client.
They come to me because they don't ‘get’ social media.
The client wants it more social.
You're great at everything else, but social isn't your forte.
You've hit a dead end.
Another brainstorm won't solve it. A different perspective will.
Nobody's going to send this to a friend.
It ticks every box, but something is off.
You need someone who lives this stuff.
I spend my life studying why people stop, watch and share. That's the lens I bring to your brief.
That's when Boring Brief works best.
Brief Achieve cut-through in a crowded drinks market.
Idea Build a creative strategy around lookalikes, celebrities and repeatable social formats.
Result Generated 100M+ views, became a Gen Z cultural talking point and ranked among TikTok's top performing brand campaigns.
Brief Launch Ed Davey's Christmas single in a way people would actually notice.
Idea Drop Ed into TikTok culture through trends, challenges and moments people already understood.
Result Millions of views, primetime TV coverage and a live performance on Loose Women.
Brief Launch Fanta Frozen in Burger King stores across Europe.
Idea Create a social-first strategy that made the product feel native to the feed.
Result Millions of views and rollout across multiple Burger King markets in Europe.
Brief Launch TikTok for the UK's home of entertainment.
Idea Create playful, platform-native content instead of repurposed brand advertising.
Result A successful TikTok launch and a social presence built around entertainment.
Pressure test the brief. I'll tell you honestly if I think I can improve it.
No workshops. No meetings. Just thinking.
Three campaign directions. One recommendation. Reasoning.
You walk into the room knowing exactly which campaign you'll pitch.
Investment
Everything you need to walk into your next client presentation with confidence.
No workshops, retainers or unnecessary back and forth. Just better ideas.
Send your briefI'll tell you before we start.
Absolutely. Everything remains confidential.
Once the project is complete, you do.
That's exactly what Boring Brief is built for.
Yes. If needed. But the primary job is finding the idea.
If I don't think I can improve it, I'll tell you.
If I can, you'll have three campaign routes within 48 hours.