Coca‑Cola
Problem A global brand, but the campaign felt like everyone else's.
Idea Turning fan behaviour into earned media, not paid reach.
Outcome A route the client actually got excited about.
Your campaign
isn't the problem.
The strategy's solid. The campaign still isn't landing.
Work behind campaigns for Coca-Cola, Nivea Men, Liberal Democrats
Every agency
has had this meeting.
The strategy makes sense.
The insight is solid.
But nobody's excited.
That's where I get the call.
Within 48 hours,
you'll have it.
- Three campaign routes.
- One recommended direction, and why.
- Social-first executions and PR angles.
- A 20 minute Loom, walking through the thinking.
No decks. No workshops. No retainer. Just the work.
This is for you if
The strategy's signed off but the campaign feels flat.
The obvious ideas have already been explored.
You need fresh thinking, not another agency on retainer.
This isn't for you if
You need someone to execute the campaign.
You want unlimited revisions.
You need a full brand strategy.
A journey, not a process.
Brief arrives.
A short form. Everything confidential.
Thinking.
15 minute call, then 48 hours of my full attention.
Campaign routes.
Three directions. One recommendation.
Loom.
Exactly how I'd sell it into your client.
Client presentation.
You walk in with the idea everyone was missing.
Win.
A few we can talk about.
Nivea Men
Problem Strategy was sound. The creative wasn't built for mass attention.
Idea A platform designed to travel outside the category.
Outcome Creative the team could take straight to the client.
Liberal Democrats
Problem A national campaign that needed to cut through the noise.
Idea Concepts built around what people were actually talking about.
Outcome A direction with a clear point of view.
Real work and press coverage landing here soon.
The product
The Boring Brief
£4,000
48 hours
- Three campaign routes
- One recommended direction
- One Loom
Done.
Send your briefMaximum two a month. Need a deck or mock‑ups too? Ask when you send your brief.
"I'm the person agencies call when they know the strategy is right, but the campaign still isn't."
Questions people ask.
Why only two each month?
Because the thinking doesn't scale. I only take on work I can give total focus to, so I cap it at two sprints. If you want a slot, it's worth booking ahead.
What if you don't think you can improve the brief?
I'll tell you before we start. I'd rather say no than deliver average work.
Who owns the ideas?
You do. Once the final payment has been made, everything created for your project is yours to use.
Do you sign NDAs?
Yes. Everything you send is treated as confidential and I'm happy to sign an NDA before reviewing your brief.
Can you help produce the campaign afterwards?
Yes. I'm partnered with a full creative agency, so once a route's signed off, we can move straight into production, either through them or your existing team.
Send me the brief.
If I can't improve it, I'll tell you.
If I can, you'll have three campaign routes in 48 hours.