Tango Ice Blast
Brief Achieve cut-through in a crowded drinks market.
Idea Build a creative strategy around lookalikes, celebrities and repeatable social formats.
Result 100M+ Views
Turn ordinary briefs into extraordinary social campaigns.
48‑hour creative interventions for agencies where the client wants it to "be more shareable on social."
“Can we make it more social?”
Silence.
Because everyone knows what they mean.
Nobody quite knows how to do it.
That's where Boring Brief comes in.
I turn ordinary campaigns into ideas people actually choose to share.
In 48 hours…
You'll know exactly which campaign you'd pitch.
- Three campaign routes.
- One clear recommendation.
- The reasoning behind it.
No more overthinking or algorithm gambling.
Just a fresh perspective.
And a campaign you can confidently present to your client.
I don't study advertising.
I study attention.
Most people don't come to me for a campaign.
They come to me because they don't ‘get’ social media.
01
The client wants it more social.
You're great at everything else, but social isn't your forte.
02
You've hit a dead end.
Another brainstorm won't solve it. A different perspective will.
03
Nobody's going to send this to a friend.
It ticks every box, but something is off.
04
You need someone who lives this stuff.
I spend my life studying why people stop, watch and share. That's the lens I bring to your brief.
That's when Boring Brief works best.
Proof.
Liberal Democrats
Brief Launch Ed Davey's Christmas single in a way people would actually notice.
Idea Drop Ed into TikTok culture through trends, challenges and moments people already understood.
Result Millions of views, primetime TV coverage and a live performance on Loose Women.
Fanta Frozen
Brief Launch Fanta Frozen in Burger King stores across Europe.
Idea Create a social-first strategy that made the product feel native to the feed.
Result Millions of views and rollout across multiple Burger King markets in Europe.
The O2
Brief Launch TikTok for the UK's home of entertainment.
Idea Create playful, platform-native content instead of repurposed brand advertising.
Result A successful TikTok launch and a social presence built around entertainment.
What happens next.
01
Send your brief
02
15 minute call
Pressure test the brief. I'll tell you honestly if I think I can improve it.
03
48 hours
No workshops. No meetings. Just thinking.
04
Three routes
Three campaign directions. One recommendation. Reasoning.
05
Client presentation
You walk into the room knowing exactly which campaign you'd pitch.
Investment
Boring Brief
£4,000
Everything you need to walk into your next client presentation with confidence.
- 15‑minute briefing call
- 48 hours of dedicated thinking
- Three campaign routes
- One clear recommendation
- Supporting rationale
- 20‑minute walkthrough explaining the thinking
No workshops, retainers or unnecessary back and forth. Just better ideas.
Send your briefBefore you send the brief…
What if you don't think you can improve it?
I'll tell you before we start.
Do you work under NDA?
Absolutely. Everything remains confidential.
Who owns the ideas?
Once the project is complete, you do.
Can you work alongside our agency?
That's exactly what Boring Brief is built for.
Can you help execute it?
Yes. If needed. But the primary job is finding the idea.
Send the brief.
If I don't think I can improve it, I'll tell you.
If I can, you'll have three campaign routes within 48 hours.